“If Indio had something like that, they wouldn't waste their time going to La Quinta.” “Everybody is now heading to La Quinta,” she said. She prefers to watch movies at the new Century theater in La Quinta rather than the Regal Metro 8 in central Indio because she said it lacks the same amenities.īut the arrival Maya Cinemas with comparable amenities will be a game-changer in the east valley. Guinea said she goes to the movies about twice a month, usually with her son, as well as other family members.
Movies maya cinema salinas movie#
Indio resident Kathrine Guinea, a 29-year-old front office assistant, is one of those frequent moviegoers that exhibitors hope keeps buying tickets as they try to stem a decline in movie attendance. “Latinos don't really have that big of representation in movies, but now Latino representation is being brought to life here in the eastern valley.” “This movie theater catering to our Latino population is great in general,” Villarreal said. She said it’s important to her to support local businesses, particularly one that aims to serve Latinos who seldomly see themselves reflected in Hollywood films.
“They don't go as often as they’d like to, but having that would be a really good option for them.” “My grandparents would really enjoy that,” she said. Older members of her and her boyfriend’s families, she said, will enjoy the Spanish-language offerings. A regular filmgoer, Villarreal said she usually attends movies with her boyfriend when she’s not busy with school. Nyssa Villarreal, a 19-year-old Indio resident and student at College of the Desert, said she and her family are excited about the new theater.
An updated report is expected this spring.
population, Latinos bought 24 percent of all movie tickets sold in 2017 in North America, according to the most recent report by the Motion Picture Association of America. Though they represent just 18 percent of the U.S. Iñárritu and Guillermo del Toro have won best director at the Oscars five times in the last six years.ĭespite expanding amid widespread consolidation in the theater business due to increased competition from low-cost streaming options like Netflix, Esparza said his business is thriving because Latinos have consistently shown themselves to be the most loyal movie customer. Mexican directors like Cuarón, Alejandro G. Netflix's "Roma" is just the latest film by Mexican director Alfonso Cuarón to sweep the Academy Awards, winning three Oscars, including best foreign language picture and best directing. The growth of Maya Cinemas, which opened its first location in Salinas in 2003, comes as Mexico has entered yet another golden age of cinema. The concession stands also stock popular Mexican candy, in addition to the usual popcorn and chewy treats. And locations with bars, like the theater in North Las Vegas, can whip up margaritas and micheladas made with one's favorite Mexican lager for adult patrons. Like the old cinema houses Esparza used to visit in his childhood, Maya Cinemas, shows both first-run Hollywood films and Spanish-language films. Maya Cinemas offer the same high-end amenities moviegoers have come to expect, such as luxury recliners and assigned seating, as well as something a little extra to better serve Latino audiences, the most fervent movie-going segment, according to film industry figures.
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